Over the past twenty years, Granada, HBO, and the BBC have been creating series such as The Singing Detective, Cracker, MI5, The Sopranos, and The Wire that are much darker and more persuasive and perverse than anything else on television or on the big screen. Students will examine these 'visual texts,' and will also outline one or two series of their own, working on individual scenes that will be dramatized in class.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 16:55 | 19:50 | G-207 |
The skills learned in this course will prepare students for upper-division communication courses, and provide students with basic research methods in the field of communication. Students will become familiar with a range of research methods (survey, interview, ethnography, discourse, and political economy.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 10:35 | 11:55 | G-113 |
Friday | 10:35 | 11:55 | G-113 |
Topics vary every semester.
“For the course description, please find this course in the respective semester on the public course browser: https://www.aup.edu/academics/course-catalog/by-term.”
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 09:00 | 10:20 | G-002 |
Thursday | 09:00 | 10:20 | G-002 |
This course provides an overview of political communication theories, modes, means and institutions and serves as an introduction to how communication scholars study politics and the media. We will cover prevalent political communication theories and trends, the relationship between political institutions and the press both in the US and in other countries, elections, debates, political campaigning and advertising, new media and politics, political socialization, education, politics and popular culture.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 13:45 | 15:05 | PL-3 |
Thursday | 13:45 | 15:05 | PL-3 |
In the Age of the Enlightenment, the classification and organization of facts and objects gave birth to the concept of the modern 'museum'. This course investigates the construction and communication of national, cultural, and community identities through the medium of the contemporary museum, where material culture is exhibited to express narratives that evoke particular definitions and interpretations of history and values. Please note that an additional fee will be charged for this course.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 10:35 | 11:55 | SD-1 |
Wednesday | 10:35 | 13:30 | VISIT-1 |
Introduces theories of human-computer interaction and analyzes human factors related to the design, development, and use of Information Systems. Students will apply these theories with examples of design, implementation, and evaluation of multimedia user interfaces. The subject of this course is inherently interdisciplinary and the students attending the course normally represent several majors.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 12:10 | 13:30 | PL-2 |
Friday | 12:10 | 13:30 | PL-2 |
Explores how ethnography has been applied to a variety of media to understand how audiences receive media and respond to them. Examines how ethnographers and anthropologists use photography and film to explore 'cultures' and how they are re-appropriating media to express their own concerns.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 10:35 | 11:55 | Q-704 |
Thursday | 10:35 | 11:55 | Q-704 |
Studies rhetoric as a historical phenomenon and as a practical reality. Considers how words and images are used to convince and persuade individuals of positions, arguments or actions to undertake, with particular attention to advertising, politics and culture. Studies the use of reason, emotion, and commonplaces, and compares visual and verbal techniques of persuasion.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 16:55 | 18:15 | G-113 |
Friday | 16:55 | 18:15 | G-113 |
This course examines the intersection of food and the senses from an anthropological perspective. We will explore the intersection between food and culture; the impact of social, political and economic contexts on our foods and foodways; French food culture; and taste, cuisine and commensality as forms of inter-cultural communication. Students apply class readings and practice ethnographic methodologies in a few short study trips.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 10:35 | 13:30 | G-102 |
The world of advertising has seen dramatic change over the past decades and what used to be mass communication still in the 90s is about to evolve into the "market of one" as described by P&G, a global consumer goods company. The availability of Big Data and man's capacity to use massive amounts of information will soon allow advertisers to target people individually, directly catering to their personal needs and desires. However, in this quickly changing world of communications, the basic workings of advertising & communications have remained the same. While media choices have evolved, understanding and applying the rules and factors that produce effective advertising has not and will not change in the foreseeable future. This class provides a thorough understanding of what works in advertising and what doesn't. Among other things, students will acquire the skills to write a single-minded copy strategy and creative brief, how to plan for the right media in offline and online, how identify the target audience and how to recognize good creative ideas. The course will convey initial notions on how to develop advertising concepts in print, TV, digital and content strategy as well as social media communications. The course will look at over 100 ads as illustrations and for analysis purposes and will teach students the elementary principles of how to develop effective advertising by using a teaching method inspired by the Harvard Business School.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 13:45 | 16:40 | SD-1 |