Course Offerings by term

This course examines the evolution of critical advertising and brand analysis with a particular emphasis on learning how people come to identify with and believe in brands. It includes an analysis of how brands work as systems for producing differences between themselves by creating imaginary possible worlds associated with brands. Students learn tools of semiotic and linguistic analysis in analyzing brands and how they relate to each other. Each student completes a communications audit of a brand examining all aspects of its communicative strategies from package design to employee behavior, clothing, architecture, and shop design. The course will also examine how branding now has extended beyond consumer brands to such areas as NGOs and politics (political parties as brands and politicians as brands).


DayStart TimeEnd TimeRoom
Monday
12:10
13:30
C-505
Thursday
12:10
13:30
C-505

This course provides an introduction to key topics and theories in the study of the Internet and other digital media as cultural and social phenomena. Four main themes guide our approach: space and networks; bodies and identities; objects and practices; and economics and politics. Within the contexts of globalization, we will place particular emphasis on interrogating transformations made possible by the pervasion of digital media, but also restrictions and contestations that arise. Students will develop their individual interests in relevant topics with an independent research project.


DayStart TimeEnd TimeRoom
Tuesday
10:35
11:55
C-302
Friday
10:35
11:55
C-302

Fashion Theory: (Un)dressing the Self: Dress & Identity
Dress is representation and objectification of our identity. It enables and supports social roles and structures. It grants us individuality at the same time as confirming our group belongings. As the most visible form of consumption, the most pertinent type of non-verbal communication, dress fulfils a decisive role in the construction of social as well as individual identity, the reflexive production of self. This course examines dress and fashion as social and cultural phenomena. It will explore the ways in which different identity categories – social, individual, gender, class – are constructed through dress. Moreover, we will explore dress as a multi-sensory system in relation to the way we experience and construct our ‘selves’ and the world we live in – a fact often overlooked in our seemingly occularcentric culture. Focusing on the physical self, the physio-aesthetic effect of cloth/ing on our bodies will be considered, the symbiotic relationship between the moving body, dress, the skin, the senses, and the self.
Through the readings of some of the key (fashion) theorists (e.g. Anzieu, Barnard, Barnett, Barthes, Davis, Eicher, Entwistle, Eco, Evans, Featherstone, Finkelstein, Flugel, Foucault, Goffman, Kaiser, König, Lacan, Laver, Lindstrom, Lipovetsky, Pallasmaa, Phelan, Roach-Higgins, Simmel, Stone, Veblen, Vinken, Wilson) we will investigate motivations in dress, the communicative properties of clothes and how we perform ourselves by way of dressing every day, the Western hierarchy of the senses, and the construction of the self as a visual and tactile process and the role of dress within it.
In addition to textual and visual sources, this course will consider a series of films to explore dress as an embodied and situated practice, investigating the relevance of filmic representation for fashion-related research and analysis. In preparation of the written assessment, the course will include a workshop on visual analysis.


Topics for these intensive, practical modules change every semester.


Topics for these intensive, practical modules change every semester.


Topics for these intensive, practical modules change every semester.


This course provides an introduction to ‘Development Communications’ and to the communication practices that promote development, material change and social justice. The course explores the historical development of the field and the fundamental theories and figures and disciplines- from international development to mass communications-that have defined it as a distinct area of communications study and practice. Through numerous case studies, students explore intercultural and interpersonal communication on local, regional, national and global levels and examine numerous examples of development communications campaigns and civic media focusing on issues of public health, education, women’s empowerment, fair trade, and environmental, economic and cultural sustainability.


DayStart TimeEnd TimeRoom
Tuesday
09:00
11:55
Q-704

This course will create a “newsroom” setting encouraging critical thinking about the media. The course will examine how the Internet has revolutionized journalism, story telling, and the media industries more generally. Students will study, analyze and discuss these trends as well as write about particular issues – thus developing their own voices and “brands” as writers and media professionals. Students will maintain blogs and their work will be published and curated on the student media website where they will appear as blogger/columnists. Another component of the course will emphasize career development: each student will produce a professional-grade online profile and portfolio through blogs and social networks


DayStart TimeEnd TimeRoom
Tuesday
15:20
18:15
Q-704

How does communication work as local government bodies, civil-society actors and NGOs put together sustainable development initiatives? How can communication be made to work better? Cutting across disciplines, this practicum allows students to see individuals, groups and communities in collaboration (and sometimes conflict) in a South Asian context marked by the 2004 tsunami. Based in the international eco-community of Auroville (Tamil Nadu, south-east India), students will explore substantive areas including micro-credit, health care with special reference to HIV/Aids, socially responsible business and environmental management. On-site visits and team-work are central to the course, leading to the production of multi-media reports on the interface between communication, development and sustainability. This course has an extra course fee - to guage an estimated cost, the fee was approximately 1600 euros.


DayStart TimeEnd TimeRoom
Tuesday
18:30
19:50
Q-704

Brands, their creation, their identity and their management derive from a set of disciplines and principles that have been developed over the past 60 years. These disciplines are the architectural underpinnings for successful branding and they apply equally across categories of products and services and geographically across countries. The Branding Practicum will instruct students in these disciplines and principles and ask students to apply them to the creation of a new international brand in a category of their choice. Students will analyze a chosen category, create a new brand proposition for it, develop the branding identity for the new brand including name, logo, selling proposition and more. They will also create a global marketing strategy for the brand.