Studies rhetoric as a historical phenomenon and as a practical reality. Considers how words and images are used to convince and persuade individuals of positions, arguments or actions to undertake, with particular attention to advertising, politics and culture. Studies the use of reason, emotion, and commonplaces, and compares visual and verbal techniques of persuasion.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 15:20 | 18:15 | G-009 |
The world of advertising has seen dramatic change over the past decades and what used to be mass communication still in the 90s is about to evolve into the "market of one" as described by P&G, a global consumer goods company. The availability of Big Data and man's capacity to use massive amounts of information will soon allow advertisers to target people individually, directly catering to their personal needs and desires. However, in this quickly changing world of communications, the basic workings of advertising & communications have remained the same. While media choices have evolved, understanding and applying the rules and factors that produce effective advertising has not and will not change in the foreseeable future. This class provides a thorough understanding of what works in advertising and what doesn't. Among other things, students will acquire the skills to write a single-minded copy strategy and creative brief, how to plan for the right media in offline and online, how identify the target audience and how to recognize good creative ideas. The course will convey initial notions on how to develop advertising concepts in print, TV, digital and content strategy as well as social media communications. The course will look at over 100 ads as illustrations and for analysis purposes and will teach students the elementary principles of how to develop effective advertising by using a teaching method inspired by the Harvard Business School.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 13:45 | 16:40 | G-113 |
This course addresses the use of communication technologies for mediating public discourse, organizing democratic protests or denouncing state violence. Through a practice and research-based approach to digital media productions, we interrogate the media’s capacity to produce “civic media”, in other words design a space of possibility, “a way of imagining a future of technology that [is] pro-social and for public benefit.”
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 15:20 | 16:40 | Q-604 |
Friday | 15:20 | 16:40 | Q-604 |
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 16:55 | 19:50 | G-002 |
Students may undertake an internship in an advertising agency, film company, or television company. Internships may be taken for 1 or 4 credits. Students may do more than one internship, but internship credit cannot cumulatively total more than 4 credits. The internship must be registered for 4-CR if the student decides to do an internship instead of the senior seminar. Students have taken internships at CNN, Harpers, Societe Francaise de Production, Le Courrier International, Sixty Minutes, European Broadcasting Union, amongst many others.
Fashion journalism is undergoing a major shift with the advent of new technology. In order to understand this revolution, we shall consider the larger context in which fashion coverage is being played out. We shall look at newspapers, magazines, TV, movies, and the web.
How fashion can be presented: as spectacle, as image, as art, as craft, and as commercial, industrial entity will be given consideration.
An introduction to the major players and characters in the fashion world will also be a part of this course.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 13:45 | 15:05 | Q-509 |
Friday | 13:45 | 15:05 | Q-509 |
This course focuses on how transnational actors - governments, citizens, social movements, corporations, NGOs, issue groups, and so forth - communicate to achieve their goals. The course also helps students develop skills in global advocacy, learning the genre of the press release, the organization and transmission of information (or, more accurately, persuasion) on websites, list-servs, grassroots work, and in visual rhetoric (posters, culture-jamming).
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 12:10 | 15:05 | Q-604 |
This is the capstone course for all Marketing and Communication interested Seniors. It puts previous learning experiences from management classes, marketing, research and communications into perspective and analyses the strategic choices that lead to building strong and lasting brands. The course sets a particular focus on brand positioning, brand architecture, Integrated Marketing Communications (IMC) and teaches the academic foundations and tools that are indispensable to develop truly differentiating brand statements, to understand key research techniques and their usage in real life as well as competitive strategy. Numerous brand cases and exercises such as Nespresso, Tag Heuer, Healthy Choice, Toyota, etc. help to illustrate brand strategy and teaches students to apply strategic thinking in building strong and differentiated brands. The course employs the Harvard Business School Case Study method and teamwork throughout.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 09:00 | 11:55 | G-113 |
How does communication work as local government bodies, civil-society actors and NGOs put together sustainable development initiatives? How can communication be made to work better? Cutting across disciplines, this practicum allows students to see individuals, groups and communities in collaboration (and sometimes conflict) in a South Asian context marked by the 2004 tsunami. Based in the international eco-community of Auroville (Tamil Nadu, south-east India), students will explore substantive areas including micro-credit, health care with special reference to HIV/Aids, socially responsible business and environmental management. On-site visits and team-work are central to the course, leading to the production of multi-media reports on the interface between communication, development and sustainability. This course has an extra course fee - to guage an estimated cost, the fee is approximately 1600 euros.