This course takes students step by step through the practical core of entrepreneurship. Students learn design thinking, how to identify a problem or void in the marketplace, and then build a business to solve it. By creating a customer-driven feasibility study students acquire the knowledge necessary to analyze a business idea. Students will develop market research to evaluate customer and business needs. Students gain a practical tool set that will allow them to look at their next entrepreneurial endeavor objectively.
Course Master:
Term:
Spring 2020
Discipline:
BA (Business)
Credits:
4 credits
Type:
Regular
Level:
Undergraduate
Can be taken twice for credit?:
No
Exam Date:
Monday, May 4, 2020 - 15:30
Pre-requisites:
College Level=Junior
Co-requisites:
None