Course Catalog

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INTERNATIONAL MARKETING SEMINAR (BA4045)

The course introduces advanced marketing concepts and their use in the management-specific theories and applications. Students consider how to combine market research data, financial data, and business strategy to make marketing decisions that best meet customer demands and desires, respond to competitors, and reach financial and strategic objectives. The course is case-driven, with background given on advanced marketing topics though case studies, supported by lectures, discussions, simulations, and written analyses. The course will also examine the marketing function from a variety of professional and critical perspectives. The course considers marketing within national and multi-national contexts. A key component of the course is to develop a thoughtful and critical understanding of marketing practices and to gain the ability to implement concepts in professional environments. This course is intended as a capstone course for Marketing majors as their final course in the program sequence. It leverages all of the subject areas studied in the program and it is highly recommended that students complete all of the required courses before enrolling in the class. The course will also prepare students for graduate-level academic and professional work in the field of marketing.

BUSINESS INTEGRATION CAPSTONE (BA4050)

Teams of student-managers compete in a complex international business simulation designed to allow them to demonstrate mastery of department-level, major and discipline specific learning objectives. The teams operate a company in the international athletic footwear industry. Using a hands-on experiential approach, teams make strategic management, marketing, human resources, operations, facilities, finance, and corporate social responsibility decisions over ten fiscal years. Students are evaluated on their

company’s performance, but also on written individual and group analyses of the simulation and on a final comprehensive exam. Please note this course has a fee.

STRATEGIC MANAGEMENT: A GLOBAL PERSP. (BA4080)

Concentrates on functional skills already acquired by students in the area of general management and corporate and business-level strategy. Through case studies, lecture/discussions, presentations, and the Business Strategy Game simulation, students perfect analytical skills, problem-solving ability, and the application of strategy concepts to the formation and implementation of strategy.

TOPICS IN INTERNATIONAL BUSINESS (BA4091)

Introduces a variety of issues pertinent to firms and individuals operating in an international context. Subjects change every semester. Recent topics included: Marketing of New Products, Market Research, and Consumer Behavior.
“For the course description, please find this course in the respective semester on the public course browser: https://www.aup.edu/academics/course-catalog/by-term.”

SENIOR PROJECT (BA4095)

A Senior Project is an independent study representing a Major Capstone Project that needs to be registered using the Senior Project registration form.
(Download: https://www.aup.edu/sites/default/files/download/Academics/academic-reso...)

ACCOUNTING AND MANAGEMENT CONTROL (BA5001)

Overview of management control, managerial accounting, as well as financial and performance reporting, management by exception, balanced scorecard, cost accounting, etc. Takes a critical approach to using accounting and performance management tools in managerial decision making. The course focuses on how conventional management tools can inform decision-making, and how to consider financial, strategic, and ethical mitigating factors in more ambiguous and nuanced contexts.

MODULE: SUSTAINABLE ASSET MANAGEMENT (BA5004)

Throughout this module students will explore, critique and utilize various methods of sustainable investment including socially responsible investing and shareholder activism, green bonds, microfinance, and impact investing.

SUSTAINABLE ASSET MANAGEMENT (BA5004)

Throughout this course students will explore, critique and utilize various methods of sustainable investment including socially responsible investing and shareholder activism, green bonds, microfinance, and impact investing.

MANAGEMENT ETHICS AND THEORY (BA5012)

This course covers theoretical and pragmatic approaches to business practices as a starting point for an on-going exploration into contemporary and critical management concepts. Students will explore the ethical issues that arise as organizations operate in a globalized and inter-connected economy. We will apply general management theory, ethical analysis, and critical approaches to a variety of case studies across different industries and global regions.

INTERNATIONAL BUSINESS LAW (BA5013)

This course on International Business Law focuses on those areas of law most likely to be encountered by persons (whether in traditional business, public service, or non-governmental organizations) engaged in the practice of International Business, namely torts, contracts, and recent developments in ethics and corporate criminal liability.