Market Research is essential to any student of Marketing. This course offers a comprehensive, applied approach to understanding and designing market research. The course methodology balances the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques to help students become more familiar with the discipline and be able to understand research methods and design, and to be able implement their own research projects.
Course Master:
Term:
Fall 2019
Discipline:
BA (Business)
Credits:
4 credits
Type:
Regular
Level:
Undergraduate
Can be taken twice for credit?:
No
Exam Date:
Friday, December 13, 2019 - 12:00
Pre-requisites:
College Level=Junior AND BA2040 AND BA1020 AND MA1020CCM
Co-requisites:
None